The idea that literacy involves learning how to read and write has led some people to believe that everyone is a naturally born writer since we can ALL write, thus making content writing seem like an easily acquired skill.
But that is not true.
Professional writing goes beyond knowing how to spell words or put them on paper.
In this blog, we will discuss what content writing is and how to build a career out of it.
What is Content Writing?
Content writing is an expressive communication process targeted to strategically disseminate carefully planned and well-structured information.
Simply put, it involves creating textual information and structuring it effectively so that your targeted audience interprets it exactly as you intend.
This is the goal of every written content.
The success of content depends not only on the elegance and fluency of the language and writing style but primarily on how easily and effectively the audience understands it.
This is why readability is often emphasized in writing.
Readability is how clear and concise your message appears to and is understood by your audience.
When your content is readable, you can be confident that your message will be well-understood and acted upon by your audience.
How do you Write Great Content?
Content writing can take a lot of time to do.
Even with the readily available AI tools, writing engaging and converting content can be hard.
However, the following steps help simplify the process:
- Choose and research your targeted audience
The success of written content heavily depends on how well the recipients comprehend and interpret it.
Therefore, it’s very important to conduct extensive research on the people you’re writing for.
This will give you a clear approach to how to tailor your content so they can easily get what you are writing.
- Create a topic based on keyword research.
After acquainting yourself with the recipients of your content, the next step is selecting a content writing topic.
Choosing a topic is mainly determined by the information you intend to pass across to your audience.
But the internet is already filled with millions of businesses, like yours, wanting to be seen and heard by prospective buyers and audiences alike.
Therefore, there’s a need to conduct in-depth keyword research to know the type of keywords to use.
This will ensure that despite the millions of other businesses with the same content writing topic, your voice still gets heard by your targeted audience.
- Write
This is the main part of the entire content-writing enterprise.
After setting the first two steps in place, the next step is to craft compelling content based on the topic you formulated earlier.
Quality content is very rewarding because it turns into an evergreen marketing contractor, converting leads for your business as you grow.
This needs to be coupled with effective content planning and strategy.
You must have formulated and planned all the little but indispensable things like content tone, goal, etc. This will provide a defined trajectory, making your work faster.
When you face writer’s block (this means a state where your mind goes blank and is unable to find any idea or inspiration to write about), don’t be afraid.
In such cases, take a little break and then return after some time.
- Review
The importance of reviewing cannot be overemphasized.
Some writers spend more time reviewing and proofreading their drafted work compared to the time spent writing the content itself.
Reviewing allows you to check and identify loopholes and mistakes in the content, to prevent publishing poor work that might hinder effective communication with your audience.
Kickstarting Your Career by Taking a Content Writing Course
Content writing, just like other forms of digital marketing, is indeed the lifeline of any company’s growth.
Content writers foster the bond between companies and their customers by crafting compelling narratives and messages that genuinely convey the company’s intent to their audience while also prompting them to act.
This one action brings what every company values most; sales!
To write professionally, you need technical know-how.
This is what enables you to write compelling content that will effectively convey your desired information to the targeted audience.
And that’s where professional writing courses come in.
At Creaitz, our certified content writing course comes complete with one-on-one classes, set at your convenience with our expert tutor.
You also enjoy hands-on practice, free mentorship for a select duration, and instant job opportunities to build experience.
This is evident in the testimonials from students who have taken our course, such as Evelyn Ijale, who expressed her delight at how she could gain the needed skills and prowess to land her first gig:
“I got my first $1000 through the knowledge I gained from the Creaitz Content Writing course. I also had the best experience ever while learning. And I’ve applied what I learned and seen results.”
Content Writing Jobs from Home
One of the perks of having a writing skill is that you can work comfortably from your home, or anywhere.
You can use it as a secondary income source while exploring other business opportunities.
Just like other digital skills, many content writing services and jobs are remote-based.
You will enjoy the benefits accrued to other workers whose job duties obligate them to be physically present at the office, and beyond that, you have the privilege of personal space, personal development at your own pace, and endless opportunities to dive into many other profitable and beneficial roles.
Unlike the usual traditional procedures of scurrying to the office every morning and returning tired late at night, you work from home, and attend team meetings and webinars- while conveniently sipping coffee in the comfort of your own space.
There are tons of content writing jobs you can do from home, including:
- Copywriting
- Technical writing
- Social media content creation
- Email marketing
- SEO writing
- Ghostwriting
- Journalism and article writing
- eBook writing
- Product descriptions
- Scriptwriting (for videos, podcasts, etc.)
- Grant writing
- White paper creation
- Resume writing
- Academic writing
Do Content Writing Jobs Have a Place in the Digital Sphere?
YES!
While it’s undisputed that marketing jobs are the propeller of profits nowadays, content marketing singles itself out as the determinant of effective marketing.
Its ability to persuade, inform, and engage audiences ensures that content writing will always hold a very important role in marketing and the digital space generally.
In 2023, 58% of B2B marketers reported increased sales and revenue 2023 due to content marketing strategies like user-oriented content writing, etc, that were put in place.
Think of it like this: in markets, there are usually various sellers of a single product.
However, several times you see these sellers calling out to prospective buyers in very subtle and comely tones, aiming to court the buyers to their stores.
Often, the buyers respond to the sellers who seem more courteous and able to articulate the values they offer well.
So basically, the profitability of sellers depends on whether buyers are aware of their business and find it interesting.
The same applies to content writing in the digital space.
It is the medium by which every business owner calls onto their targeted audience and prospective buyers, courting them to patronize their business.
As long as businesses seek to make a profit, content writing jobs will always thrive and be a very accessible goldmine.
In Conclusion
Content writing is the lifeline of digital marketing and every other enterprise aimed at boosting growth and profitability in the digital space.
Among the millions of businesses online, content writing gives articulation and voice to brands, making it the foremost determinant of whether a business secures profit or not.
This crucial role of content writing ensures it will stand the test of time, with its importance and uniqueness always held in high esteem.
So, are you ready to jump on the train to become a content writing expert, and make a profitable profession out of writing?
Take the Certified Content Writing Course offered by Creaitz today.