If you’re seeing this, then welcome to the future
You might not know it yet, but a lot has changed since you last heard from us at Creaitz.
What was once only imaginable in movies, like smart assistants that feel almost human, seamless automation handling everyday tasks, and innovations designed to make your digital life easier, are now becoming a reality.
They’re no longer just ideas. They’re here, some of them got rolled out during the Google I/O 2025 event.
And we’ve curated a list of them for you.
The Google I/O event is an annual event where Google rolls out its latest updates spanning AI, Tech, design, and several others.
This year, however, they took us to the future, and this blog will tell you how.
P.S.: This is going to be a long read, if you can’t stay through, we’ll advise you to check out the recap on our Instagram page instead.
12 Takeaways From The Google I/O Event For Digital
1. Gemini Live (inside the Gemini App)
Gemini Live is one of the most relatable Google I/O 2025 updates.
It turns your phone into a full-blown AI assistant..
With Gemini Live, you can speak directly to Gemini, and it responds to you in real time with natural-sounding conversation as though you’re talking to a human.
And that’s not all, it absolutely understands your tone, interruptions, and context.
When you say something like “Summarize this doc… wait, no, just give me the main action points”, it’ll get it.
So you don’t have to rephrase or speak in commands whatsoever.
With it, you can:
- Ask questions while multitasking
- Get summaries or instructions read out loud to you
- Let it guide you through tasks in real time
You can find it inside the Gemini app on Android. For iOS users, you can access it through the Google app (Gemini tab).
Availability: It’s gradually rolling out, and you might need to switch to AI mode in settings.
2. Project Astra (Smart Multimodal AI Assistant)
Now this is a big one.
Astra is similar to Gemini but with eyes and memory.
You can point your camera at literally anything: your screen, your messy table, a code error, a physical device, and Astra will give you very detailed, real-time feedback about what it sees and what you instruct it on.
And it doesn’t just recognize objects. It also perfectly understands context as well, and can follow through with ongoing conversations, even if you pause, walk away, or show it something new.
These are what make it unique:
- It remembers past interactions you’ve had with it.
- It understands visuals + voice, + text altogether
- You can use it via your phone or smart glasses that’ll be coming in future rollouts.
As a digital talent, here are a few fun things you can try with project Astra to get started:
- Point to a code and ask what’s wrong
- Show it your notes and ask for a summary
- Scan devices or screens and let it help you in real time.
Availability: At the moment, it’s currently in demo phase, but it’s expected to roll out in Gemini features and future Google devices.
3. Gemini App & AI Mode (New Core Experience)
You’ll love this, but if you’ve seen the movie Her, then you’ll love this even more.
With this Google I/O 2025 update, Google is entirely reshaping how we use our smartphones.
The Gemini App is now your AI command center.
When you switch on to AI Mode, Gemini can seamlessly help you across different apps, screens, and help you get different tasks done without needing to open or copy-paste anything.
Let’s look at some practical use cases of this Google I/O 2025 update:
- It can read your screen and suggest help based on what you’re doing
- It can respond to messages, summarize articles, and write replies for you
- It can even help with daily planning, coding, content creation, or research
These features make Gemini more than a chatbot.
It’s like a full-time real assistant that shows up wherever you are on your phone.
Availability: It’s already inside the Gemini app for Android; it’s rolling out for Pixel devices first. iOS access is through the Google app (Gemini tab).
4. Gemini Flash (Smaller, Faster Gemini Model)
Not everyone prefers the most complex or deepest AI model like ChatGPT, Google Bard, and the like.
So if you’re someone like this who prefers something fast, light, and accurate enough for everyday tasks like summarizing, answering questions, or handling quick content.
Then you’ve got a new best friend, and that’s Gemini Flash..
It is a lightweight version of Gemini 1.5 Pro, and it is fully optimized for speed and low latency.
This is what is special about it:
- It is built for on-the-go productivity
- It is ideal for tasks that are not too complex or that you might not need deep reasoning for.
- It also powers quick AI experiences inside other Google tools (the everyday ones you use like like Gmail, Docs, and Search)
Here are a few ways you can use it as a digital talent:
- If you need a fast summary of a document? Then Flash is quicker.
- If you want to auto-reply to emails with context? Flash handles that seamlessly.
- Running AI on a mid-range device? Flash is optimized to work well without lag.
Availability: Currently, it is being used behind the scenes in Google products already, especially on mobile.
So it’s not necessarily something you might need to download, consider it as an added benefit if you use Google tools.
5. Project Mariner (Real-Time AI Search Memory)
Let’s assume you have a question like: “When is the next Creaitz Skills and Sourcing event?”
Instead of Gemini going blank, Project Mariner enables it with a real-time memory that includes highly updated web knowledge, ongoing conversation context, and past interactions.
This is what it means for you:
- You will be able to get answers based on real-time understanding, not static, outdated data
- Gemini can now remember what you’ve talked about before; that’s really a big one.
- It can also link your current questions to past queries, docs, or moments.
What this means is you won’t have to repeat things or re-explain your context every time.
It’s AI with a sound memory, almost like talking to a human who knows your work patterns and preferences.
Availability: It’s being incorporated into Gemini 1.5 Pro; you’ll feel it especially when you use Gemini for ongoing research, strategy planning, or multitasking sessions.
6. Gemini 1.5 Pro (Now with 2 Million Token Context Window)
This is the actual engine behind everything, from the Gemini Live to Flash, even to Astra.
So what’s the update?
Now, it can understand 2 million tokens of input. That’s like giving it 700,000+ words of context in one go.
What this means for you as a digital skills person:
- You can upload a full website, a whole book, or massive client data, and it can read and reason through it all seamlessly.
- Also, you can now have long, ongoing threads without losing context.
- It’s perfect for deep research, content generation, and technical analysis
Here are a few practical examples you can try:
- Upload a full eBook and say, “Turn this into a 10-lesson email course.”
- Drop a long business report and say, “Summarize each section with key actions.”
Availability: It’s already available for Gemini Advanced users (paid plan) inside the Gemini App and web interface.
7. Imagine 4 (Next-Level Image Generation by Google)
If you’ve ever used DALL-E or Midjourney and felt you could get better, then this Google I/O 2025 update is your solution.
It’s grounded in Google Search and trained with photo realism.
Imagine 4 can generate:
- Photorealistic images with very stunning detail
- It can create creative compositions that respond well to complex prompts
- You can use it to generate Ad-level visuals with realism, lighting, and depth.
One common problem previous image generator AI has is the constant subtle inaccuracies like weird fingers, inaccurate anatomy, and unnatural lighting etc.
Imagine 4 solves these as it is trained on real-world data.
It’s currently available in ImageFX (inside Google’s AI Test Kitchen). You just need to type a prompt, modify it with suggested refinements, and generate images in seconds.
If you’re a marketer, this is very helpful as you can use it to generate:
- Visual concepts for campaigns
- Product mockups and lifestyle shots
- Ads and social content prototypes
- Creative direction for designers
It is integrated into Search, so you can easily “generate a visual” as part of your research or content ideation flow.
8. Veo 3 (Text-to-Video by Google DeepMind)
Now, this particular Google I/O update is absolutely mind-blowing.
Veo 3 is now competing with existing tools like Sora and Make-A-Video.
With Veo, you can generate highly realistic, exceptional-quality videos just by using simple text prompts
It supports longer clips, can give you a high frame rate, and better motion coherence.
It also supports stylized video generation (e.g., cinematic shots, drone views, nature scenes)
Availability: it’s currently accessible through the Gemini app for users subscribed to the $249.99/month AI Ultra plan.
If you’re a content creator or marketer, it’s worth joining the waitlist.
Beyond just exploring for the awe, this is what you can use it to do as a digital marketer:
- Create ad concepts without needing a film crew
- Build visual narratives for product storytelling
- Pitch video-based ideas to clients before production
9. “Try It On” (AI-Powered Virtual Try-On for Shopping)
If you’ve ever experienced ordering a cloth or any accessory, and you couldn’t wear it because it didn’t fit you, then you’ll be glad you didn’t skip this.
Try It On” uses AI to help you virtually try on fashion items before you buy.
This is what this Google I/O 2025 update does:
- It lets you upload your pictures and then try it on yourself, accurately showcasing your exact shape and size to see how it fits before buying
- You can also see clothes on diverse, real models before buying, as well
- It is based on generative AI + model photography
- It uses body types, skin tones, and poses to offer more inclusive previews
For e-commerce and fashion brands, this means fewer returns and happier customers.
For shoppers, it’s a chance to make confident buying decisions without the guesswork.
Available: It is directly accessible within Google Shopping.
To use it, simply browse fashion items in Google Shopping, like tops from selected brands, and tap on the “Try It On” button to see the AI-generated fit on different body types.
10.SynthID – The Invisible AI Watermark Checker
The overwhelming problem many people have with AI, and a seemingly negative thing about it, is the increasing inability to tell what is AI-generated and what is human.
We’re talking about deepfake audio, stunning videos, etc.
But this is where SynthID comes in.
It embeds digital watermarks that are invisible into AI-generated content, it could be images, audio, and soon, text, so that while people can’t see or hear them, specialized tools can verify the content’s source.
It was originally developed by Google DeepMind.
So if you’re a creator, then congrats, this is how it can help you:
- It can easily help platforms and even people like yourself verify if something is AI-made.
- It makes this entire AI business more transparent and ethical.
It’s already being incorporated in Google DeepMind models, like Imagen and Veo, and you can expect it to be a default integrity layer for AI content soon.
Availability: The good news is you don’t have to install anything. If you’re using tools like Veo or Imagen via Google’s official channels, the watermark is automatically added.
11. Lyria 2 – AI for Music Generation Just Got Real
Of course, this isn’t the first time AI has generated music, but this Google I/O 2025 update just raised the standard.
It’s a music generation model developed by DeepMind.
Here’s what makes it so unbelievable:
- It can generate full tracks, complete with vocals, instrumentals, and rhythm.
- You can give it prompts like “sad indie song with piano and soft drums”, and it will give you something very coherent, not just needless noise.
- It also keeps musical structure, like verses and choruses.
It works with video soundtracks, meaning you can also generate a video with Veo and have Lyria create matching audio.
12. AI Overviews – Google Search, But with a Brain
If you’re on LinkedIn and you’re a digital marketer, then you must have seen the phrase “SEO is dead.”
Well, we’re not here to talk about that, but the truth is, search has changed forever.
AI Overviews were first rolled out in the US and Canada, and now they’re available in over 200 countries worldwide.
Instead of the usual list of website links you see when you search on Google, you now get a clear, smart summary of what you’re looking for, created by AI using information from multiple sources, all delivered in seconds.
Ask it:
“How do I start a podcast?”
“Compare iPhone 15 Pro to Samsung S24 Ultra”
And you’ll get a full answer with:
- Step-by-step breakdowns
- Follow-up options (you can keep the conversation going!)
- Links to verified sources
Unlike before, this isn’t a preview anymore. Some users have now adopted it as their default search.
Google I/O 2025: In Conclusion
If you made it here, then congratulations, you’re officially in the future.
Now the important question is, what are you gonna do with it?
Because really, these tools aren’t just cool, they’re usable.
They’re here to make your work faster, your ideas louder, and your creativity? wilder.
So don’t just scroll past, try one out.
Because the future doesn’t wait.
And neither should you.
Do you want to stay ahead of the curve?
Join us at Creaitz, where we break things down and help you grow with the future, not behind it.
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