“People don’t hire strangers—they hire stories, they hire people they trust.”
And this is exactly why you need to build personal brand on LinkedIn.
When recruiters check your LinkedIn profile, they’re not just scanning for your skill, it’s more than that.
They’re searching for someone they can trust and believe in.
Someone who isn’t just another application in the pile, but the one they remember.
So if your profile still feels like a digital CV and not a personal brand, then this part of the series is for you.
Because today, you’ll learn how to build personal brand on LinkedIn in a way that gets attention, builds trust, and positions you as the best choice, right even before you apply.
Now let’s get into it.
P.S.In case you missed the last series of this blog, check out the explicit guide on how to find jobs on LinkedIn here.
What is Personal Brand, and Why Does It Matter?
“Your personal brand is what people say about you when you’re not in the room.” — Jeff Bezos
On LinkedIn, your personal brand is more than your job title or a list of your achievements.
It’s the overall feeling, impression, and perception people get when they visit your profile, read your posts, or even hear your name.
So when you hear: build personal brand on LinkedIn, it’s about being intentional with how you show up, the things you post, how you talk about your work, the way you engage with others, and even your profile photo.
But why does this even matter?
Today, 70% of employers now check social media to vet candidates, and LinkedIn is usually their first stop.
According to CareerBuilder, more than half of hiring managers say that a strong personal brand has influenced them to hire a candidate.
So this means if you’re not actively shaping your personal brand on LinkedIn, then someone else (or even your silence) is already shaping it for you.
This means, knowing how to build your personal brand on LinkedIn isn’t optional (if you’re looking to get a job or profitable visibility), it’s the new professional currency.
Whether it’s career you’re looking to switch, or you’re seeking to land your first job, it all starts with your brand.
And the best part? You don’t need to be famous or loud.
You just need to be clear, consistent, and authentic.
Why Should You Build a Personal Brand on LinkedIn?
If you’re still doubting whether it’s worth the effort to build your personal brand on LinkedIn and why, then know that: your LinkedIn profile is no longer a digital resume, it’s your overall online identity.
Today, 95% of recruiters already use LinkedIn to find and select candidates like yourself for several top positions.
So if not building your personal brand on LinkedIn, it’s just like you’re sitting in a room full of opportunities and never raising your hand.
Here’s exactly why it matters:
1. It makes you discoverable to recruiters—even when you’re not applying
When you build a personal brand on LinkedIn the right way, it makes the recruiters to find you through the keywords, industry terms, and the content you post on your profile.
This way, you tend to show up more in searches. And that’s not all.
Opportunities come to you, even without needing to send an application.
2. It sets you apart from everyone with the same title
Let’s face it: that job title you have, hundreds of people have and claim to be an expert in it.
Having a strong personal brand on LinkedIn helps you stand out by telling your story in a unique way, it helps to show your voice, and also makes people remember you.
3. It builds trust before the first conversation
People trust what they see, and they trust what they see “consistently” more.
When your LinkedIn profile branding is consistent, professional, and clearly shows your strengths, recruiters and potential clients are more likely to reach out.
They will feel like they already know what you can bring to the table.
4. It opens doors beyond job applications
When you actively build a personal brand on LinkedIn, you attract more than recruiters.
It opens you up to speaking invites, collaborations, mentorships, freelance gigs, and even press mentions, this is because people now see you as a thought leader, not just a job seeker.
5. It keeps you relevant in your industry
When you constantly share content, engage in conversations, and develop a clear brand presence, all these help people associate you with your field.
So when someone thinks of a role, idea, or opportunity related to your expertise, your name comes to their mind first.
6. It gives your job applications more weight
If you apply for a job and the recruiter checks your profile (which they do), a strong personal brand on LinkedIn further strengthens your application.
It shows that you’re serious, active, and invested in your career, not just looking for any job.
7. It helps you build meaningful connections
When you build your personal brand on LinkedIn, the right people connect with you: mentors, professionals in your space, and even people who can refer you to jobs you never knew existed.
8. It’s your advantage in a noisy world
Thousands of people are active on LinkedIn daily.
But very few of them are intentional about their branding.
And that right there is your edge.
If you want to learn how to build your personal brand on LinkedIn that gets just the attention and results you desire, this series is here to walk you through it step-by-step.
5 Steps to Build Your Personal Brand on LinkedIn
1. Define what you want to be known for
Before you start to post or tweak your profile, first makes sure you’re clear about one thing: what do you want people to remember you for?
This is the foundation of your personal brand on LinkedIn, and it totally influences success or otherwise on the platform.
You need to ask yourself:
- What skills do I want to be associated with?
- What kind of opportunities am I looking for?
- What problems do I help people solve?
Once you’ve defined all these things, you can then use it to shape everything, your profile, your posts, and even the way you comment on other people’s content.
Practical action:
Write down 2–3 things you want to be known for (e.g., content writing for SaaS companies in the US, product design for Fintech and Web3 startups across Africa and America, B2B marketing for consumer AI companies in England).
These will guide your messaging and visibility strategy on LinkedIn.
2. Optimize your profile to reflect your brand
Your profile is the first impression of your personal brand on LinkedIn, and that’s not all, it either opens doors for you or closes them.
Now, here’s what to do:
- Use a professional, friendly profile photo. No blurry selfies.
- Add a background banner that is appealing and visually represents what you do.
- Craft a headline that says exactly what you do (and who you help).
- Rewrite your “About” section as a short story: Who you are, what you do, and how you help people or businesses.
(Check out the first series, “Linkedin optimization”, it’s a more detailed guide to creating and optimizing your Linkedin profile)
Practical action:
Search for 3 profiles of people in your field who already have a great LinkedIn presence.
Study how they’ve optimized their profile, you can then go ahead to use them to debeæop yours using your own unique voice and focus.
3. Share content that reinforces your personal brand
If you indeed want to build your personal brand on LinkedIn, then you can’t be silent.
What you post tells people what you know, what you care about, and why you even matter all.
Examples of what to post:
- Tips and lessons from your work experience
- Things you’re learning or building
- Simple explanations of industry topics
- Real stories about the challenges you’ve faced and how you overcame them
Practical action:
Decide on 2–3 topics you’ll consistently post about that relate to your personal brand.
Then post once or twice a week to start, even short posts work well.
4. Engage with others in your space
Your personal brand on LinkedIn isn’t just built by making posts alone, it’s built by connecting.
The more you show up in the right conversations, the more people notice and remember you.
What to do:
- Leave thoughtful comments on posts related to your field
- Follow and support people you admire or want to work with
- Join conversations or groups, ask questions, or add your opinion respectfully
Practical action:
Spend 10–15 minutes a day engaging with posts in your industry.
Your goal should be to leave 3–5 valuable comments daily, not “Nice post,” or “Superb” but something useful, kind, or insightful.
5. Stay consistent and track what’s working
Building a personal brand on LinkedIn takes time, but being consistent is what works the magic.
Tips to stay on track:
- Create a simple weekly plan for posting and engaging
- Pay attention to the types of posts that get the most reactions or comments
- Be patient, most people give up too early
Practical action:
Use a note app or spreadsheet to track your content ideas, what you’ve posted, and which ones performed the most.
This will help you to double down on what works and improve where needed.
Ideas for LinkedIn Posts to Get You Started
If you’re building your personal brand on LinkedIn, the biggest blocker is often the question: “What should I post?”
Here are 10 practical and ready-to-use LinkedIn post ideas that can help you start showing up with value, consistency, and purpose.
1. “Here’s something I recently learned…”
People connect more with stories and more importantly, they stories that are relatable.
You can share a lesson you just discovered at work or while learning something new. Keep it short, clear, and relatable.
Example post idea:
I just learned how to write SEO optimized content without sounding robotic. Here’s the 3-step method I used today — might help someone else too 👇
2. “This mistake cost me…”
Mistake posts make you human, and it’s a good one because no one is perfect.
In fact people trust humans more than polished brands. Don’t just complain, share the lesson.
Example post idea:
I once sent a proposal without proofreading it. The client pointed out 3 spelling errors. I didn’t get the job.
Since then, I never submit anything without doing these 2 things…
3. “If I were starting over today…”
Posts like this let you position yourself as an expert with experience, while helping beginners who are where you used to be.
Example post idea:
If I had to start learning product management from scratch today, here’s exactly what I’d do (in order):
Step 1: Learn the basics of UI/UX
Step 2: …
Step 3: …
4. Behind-the-scenes of your work
People are curious.
So, show them what you’re working on, it could be a project, a content draft, a design sketch, anything that explains your thinking.
Example post idea:
I’m currently working on a homepage rewrite for a fintech brand today. Here’s the old intro vs. the new one — would love your thoughts.
(Insert screenshots or quotes)
5. Your opinion on an industry trend
Do you have a strong opinion on an issue or trend?
Share it, however, share it with context and clarity.
This helps to position you as someone who’s actively thinking and learning.
Example post idea:
Everyone’s talking about how AI is replacing content writers. But here’s why I think it’ll actually create more demand for good ones, not less 👇
6. “Here’s how I got this result…”
When you show the process behind a win (big or small), people engage, they learn, and they trust you even more.
Example post idea:
Last month, I got a client’s post to rank on Google SERP 1 within 10 days. Here’s the strategy I used (no paid ads, no backlinks):
- Keyword research using…
- Content structure like this…
- …
7. Client or project story
Without even having a need to brag, tell the story behind a successful client project you’ve worked on.
However, keep it focused on how you solved a problem or added value.
Example post idea:
A startup reached out with zero web traffic. We worked together for 30 days. Today, they’re ranking for 15+ keywords.
Here’s what we did differently…
8. A personal story that ties to your field
This is what connects people emotionally to your personal brand on LinkedIn.
Share something from life, then bridge it to your work.
Example post idea:
I almost gave up freelancing after 3 rejections in one week.
Then I got a $500 gig from a comment I left on someone’s post.
Here’s what I’ve learned about showing up consistently on LinkedIn…
9. Curated insight from others + your thoughts
You don’t always have to create something from scratch.
You can share a quote, stat, or post you saw, and then add your own perspective.
Example post idea:
Saw this line today: “Most people quit just before it starts working.” I felt that. Here’s why — and how it applies to showing up on LinkedIn…
10. Before/After or Progress recap
People love transformation, whether it’s small or not.
Show growth or a “before vs after” from your journey.
Example post idea:
My first content calendar vs. what I use now (3 years later). I thought I was organized back then. I was not 😂. Here’s how I structure things today…
How Creaitz Can Help You
The truth is, showing up online every week can be hard.
Between second-guessing yourself, feeling unseen, and constantly asking, “What do I even post?”, It’s very easy to lose momentum.
This is exactly why we built CAP — the Career Accountability Program, powered by Creaitz.
It’s not just another program. It’s your personal support system.
- Every morning, you set a goal. Every evening, you check in. We follow up. You grow.
- Are you stuck on what to say? We’ll help you map out content ideas and build your brand tone.
- Are you confused about your niche or how to respond to a DM? We’ve got weekly strategy check-ins for that.
- You’ll get visibility tips, network plugs, HNI exposure, and even mentorship from industry leaders.
This isn’t for “content creators only.” It’s for anyone who’s tired of hiding and ready to be seen.
So, if you’ve ever said:
“I’m doing the work, but no one knows.”
“I want to grow online, but I keep stopping halfway.”
“I have value, but I don’t know how to show it.”
Then CAP is for you.
Join us at Creaitz, and let’s stop starting over every week.
Even though this LinkedIn series has ended, it could be the real beginning for you.
The beginning of showing up, of building your voice, your brand, and your visibility, one step at a time.
